"OPioneers!" commercial for LEVI'S in USA by Wieden + Kennedy Portland
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I've always believed in the richness to be found in classic literature. Glad to see it's being put to good use by levi's--course it's not surprise to me, but the words Wieden + Kennedy selected seem to fit especially well with the state of "America" at present. Makes me wonder what other uses we could find for some other great works of literature. We combine pre-recorded music and advertising all the time, why not throw in some pre-written words?
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